An excellent choice for those interested in Media & Journalism. Plethora of opportunities for multiple career paths.
Littlejohn and Foss define mass communication as “the process whereby media organizations produce and transmit messages to large publics and the process by which those messages are sought, used, understood, and influenced by audience.” It involves disseminating important information to a large group of people and making them aware of the events happening in the national and international arena.
Stephen Tyrone Colbert
Host, Comedy Central’s Political
Satire: The Colbert Report
Theater major from North Western University
Editor-in-Chief of Zee News
Diploma in Journalism
Indian Institute of Mass Communication
Mass Communication graduates are hired across industries; besides Media and Entertainment being the largest recruiter, organisations from Information Technology, Pharma, and other services organisation hire from Mass Communication colleges.
With 70+ new TV channels, New age media and e-commerce organisations the demand for professionals with continue to rise over the next decade or so.
Advertising is a huge field, including creative and business experts offering one primary goal: exhorting customers to buy items or services. Jobs in advertising agencies like Crayons Advertising, FountainHead Digital, Fortune Communications etc. are excellent professional prospects for Mass Communication students.
Broadcasting and Production
A graduate in mass communication can also enter the production line. Filmmaking / TV producer / editor / camera person / screen writer / art director are jobs also performed by Mass Communication students. Offbeat professions like Radio Jockey & Video Jockey are also accessible to students of Mass Communication.
Public relations has two fundamental responsibilities: the promotion and protection of a brand. On the first side of PR, professionals get their message out through the media through press releases, story pitches, and video footage that can be used by media outlets and events. On the other hand of PR, they assist their organisation or clients maintain their image during situations.
Journalism’s core purpose is to inform, educate, and enlighten the masses on various issues revolving around them. Journalism prospects involve being a reporter, post writer, editor, columnist, etc.
Publishing and Printing
A profession in publication needs you to book a plethora of novels, publish them, and assist discover fresh writers. You’ll see how a book is produced from start to finish printing.
The creative industry is competitive so it is necessary to use the skills gained from your degree in media studies along with your personal determination to succeed.
Graduates of media studies typically enter media, cultural and creative industries. The starting salaries range from Rs. 10,000 to Rs. 18,000 per month. The salaries increased significantly with experience.
Jobs directly linked to the degree of Media Studies
• Digital marketer
• Media planners & buyer
• Media researcher
• Public relations officer
• Runner – broadcasting/film/video
• Producer – Television/film/video
• Web content manager
Key virtues of being a Mass Communication graduate are:
Higher Employment Rates
Effective Communication Skills
Critical and Creative Skills
Intensive program to prepare students for Mass Communication entrance exams. Includes classroom teaching, test series, personality enhancement module. Target Exams include Delhi University, Symbiosis, St. Xavier, among others.
All entrance tests are essentially an aptitude test. Designed to assess candidates on their numerical abilities, language abilities and time management.
The weightage of individual sections, the duration of the test, will vary between entrance tests.
Preparation Tips / Strategies
Admission to most of the Mass Communication courses is through an aptitude based entrance test. It is used to screen applicants in one or more areas to determine their ability and/or knowledge.
The weightage of english section is higher for obvious reasons, aspirants need to hone their language skills in areas like creative writing, grammar, and vocabulary.
To fare well in the entrance test, students need to have a strong understanding of the test pattern, syllabus and know of their knowledge of these areas; a diagnostic test is thus an effective way to get started. You can use the diagnostic tests provided by us, and consult a counselor for personalized analysis.
It is imperative that you start immediately after the board examination, so that you are able to cover every topic. Referring to previous year test papers and solving them would help you create a robust study plan.
Lastly, one needs to do a lot of practice to score well.